When it comes to social media, the best social network for businesses today is, by far, Instagram. Why Instagram, you ask?
- Instagram has quickly become one of the most important social networks for businesses.
- With over 800 million active users, Instagram offers a huge potential audience for your business.
- Additionally, Instagram users are highly engaged, meaning they are more likely to take action after seeing your post.
So, how can you grow your Instagram following and maximize its potential for your business? Here are a few tips:
Here are ten proven techniques you can use to grow your Instagram Followers:
- Optimize your profile
- Use the right hashtags.
- Post A LOT and AT THE RIGHT TIME
- Don’t slack on your post quality.
- Utilize your competition
- Cross-platform Promotion
- Use Social Media Management Tools
- Be consistent
- Interact with your followers
- Follow/unfollow strategy
Optimize your profile
To get Instagram followers, your profile must look appealing to them. Let’s go over how we can make that happen. First of all, make sure your profile is PUBLIC, not PRIVATE.
You can change this in Options ->Settings ->Privacy->Public/Private switch.
This gets more people to see your posts because they can appear on the Discover page. Next, ask yourself if your username is recognizable. If you can’t make your username to be the Name of your business, at least use your business name in the first half of your username.
This makes finding your page in searches way easier. Also, make sure that you add your full business name.
In the home page click on Edit Profile -> Username.
Make sure that your profile picture shows your brand logo. This will also help people recognize your page in searches. And finally, make sure that your bio is filled with creative and informative info about you and your business.
Use the Right Hashtags
Your goal is to broaden your audience. Well, using proper hashtags is probably the quickest way to do so. Using popular hashtags makes your posts appear on the Discover page, as well as in people’s searches.
Some of the most popular hashtags include #love, #instagood, #photooftheday, #beautiful, and #tbt, among many, many others.
Post A LOT and AT THE RIGHT TIME
An essential aspect of posting on Instagram is knowing how much to post per day and when to post your pictures.
Studies show that to promote your business, you should post a maximum of 3 images per day.
More than that would be considered spam. The timing of your pictures is also essential. If you post at an hour when there are not many users around, you won’t reach as many people as you’d want. If you haven’t made your Instagram profile into a business profile, you should, as it will show you at what time your Instagram followers are most active. Many online tools can help you follow your statistics.
Don’t Slack On Your Post Quality
Quality posts attract more people. We all know that. So stop slacking and make sure to put more effort into making your posts as good as they can be.
Learn a thing or two about photography, learn to apply the right filters, anything that can make your posts look better.
Utilize your competition to earn Instagram Followers
And finally, let’s see how you can utilize your competition to bring more people to your page. First of all, never forget that people who follow your competition require the same product/service that you provide.
So why shouldn’t you try to get your competitor’s followers to follow you, too? Make sure that you are on good terms with your competitors.
Collaborated posts can lead to an increase in both of your followers. Also, you can start following their followers or simply liking their posts.
Cross-platform Promotion to increase the traction for more Instagram Followers
Promote your Instagram account on your other social media platforms to reach more people. One of the best ways to promote your Instagram account is to promote it on other social media platforms. This includes Facebook, Twitter, LinkedIn, and any other social media platforms you may use. You can create ads or posts that include a link to your Instagram account, or you can simply mention your Instagram account in your posts and tweets.
Use Social Media Management Tools
Another way to increase your Instagram followers is to use social media management tools. These tools allow you to manage all of your social media accounts from one location, which makes it easier to post updates and promote your accounts. Some of the most popular social media management tools include Hootsuite, Sprout Social, and Buffer.
Are you still asking how to grow the number of your Instagram followers?
Having a big Instagram following can be very lucrative for marketing and driving free traffic to your site. But there’s more to it than a simple numbers game. Merely having a lot of followers doesn’t necessarily mean anything. The key is having active followers – people who follow you and act like and comment on your posts.
These are the people that you want to target when growing your audience. We’ve all heard of people buying Instagram followers, and while they have impressive numbers in the tens and hundreds of thousands, those followers don’t mean anything.
They are purely aesthetic. That’s not what we’re trying to do. We want interaction with our audience.
Be Consistent
There are some simple things we can implement to help organically grow our following. The first is to post consistently.
This means you want to post once a day (or every other day, or twice a day, find what fits your needs best!) and try to keep it around the same time daily.
But that’s not all. It also means that you should stick to a particular theme.
Sure, you can post a beautiful landscape photo one day and a picture of a gaming computer the next, but it is most beneficial to stick to one theme for all of your posts.
Interact With Your Followers
You’ve got the consistency down, and that’s great, but it doesn’t end there. It would be best if you also were interacting with the Instagram community.
When someone comments on your post, take the time to acknowledge that comment – like it, and reply to them. You will notice increased interaction over time if you take the initiative of talking to your followers.
Your interaction doesn’t stop at your posts. It would help if you also spent time every day scrolling through hashtags relevant to the information you share on Instagram.
While you scroll through, it’s vital that you keep liking and commenting on posts.
What’s the best way to draw people to your page? Show genuine appreciation for their page!
Gaining Instagram Followers Quickly By Following and Unfollowing
If you are looking to amass a large following quickly, you can follow a relatively simple and straightforward strategy that has proven itself time and time again.
This requires that you find pages with large followings that are similar in content to yours.
Then, in addition to following the basic rules of consistently posting within your theme and maintaining constant interaction with your followers and the community at large, you will go to the page of your choosing and follow their followers.
Typically, you want to follow between 25 and 35 in a single session.
Then you should allow them some time to follow you back.
If you want to increase your chances of getting a follow in return, you can like and comment on a few of their posts when you follow them.
After you have allowed some time for them to follow you, you will unfollow everyone from that page that you followed before.
Then rinse and repeat, and you will find your follower count quickly increasing with real, quality followers.
Growing your Instagram following can be very important for business purposes.
If you follow the basic rules, post-high-quality content, and are willing to put in the time and work, you can easily see a bump in followers almost immediately.
Conclusion
Today, you learned ten proven techniques you can use to grow your Instagram audience. We talked about optimizing our profile, using the proper hashtags, when you should post, why you should increase the quality of your posts, and how to utilize your competitors to gain more followers.
We hope that you found this article useful! Thank you for reading!
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