Instagram Video. Why You Should Be Using this Function

Instagram video content has increasingly become very popular on social media recently. 

Thus it is of paramount advantage for anyone looking to market him/herself to make use of this function. 

This shift shows that more and more business, whether small or big, is starting to communicate with their followers, customers, and fans visually.

The video function is one of the popularly known platforms that will enable one to leverage marketing power!

With more than 150 million users, Instagram is the best sharing platform. It allows one to share not only photos but also short videos. Millions and millions of videos are shared daily, which is an excellent reason to utilize this platform. 

Below are some of the main advantages of using this function;

Increased Engagement

Unlike video posts on Twitter or Facebook that are sometimes overlooked by users regardless of their quality, Instagram videos are rarely missed. 

According to Forrester’s study, Instagram videos generate more engagement 58 times than Facebook and 120 times than Twitter. 

Having an Instagram account with interesting and useful content can earn one with crazy engagement levels with the audience.

Building Personality and Trust

Since more content is becoming popular, one of the key benefits of using the video function is building trust. 

People buy from people they can trust, and the Instagram video feature will help you create that emotional connection with your audience. 

The significant thing here is that this function allows one to share their day-to-day experience casually and informally, giving followers, fans, and customers a feel for one’s business.

Sharing behind the scenes activities have been noted to rank well on Instagram, mainly if it is a service provider. Such videos make one’s company more trustworthy and attractive, which positively affects one’s marketing.

Increase in Traffic

Even though one cannot add clickable links to the videos, they still are a dominant traffic source. 

Moreover, with higher engagement levels than Twitter and Facebook, using the video function can be tremendously useful for your site’s visibility.

Gaining a Competitive Edge

Competition on Instagram is still far less than on Twitter or Facebook. The American Express Survey reported that nearly 2% of small businesses are currently embracing the Instagram video function, and they have gained an advantage over their competitors. 

Thus, it is clear that one is likely to reach their target audience faster and easier by using the video function.

Free Advertising

Yes, that is correct. The great thing about using the Instagram video function is free publicity. One can showcase their services and products in action generating considerable exposure. 

The feature allows one to show off what they are offering.

Embrace the video function and be rewarded!

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