Marketing, sales, and leadership notes from the field.
Practical lessons from building teams, leading growth projects, working with sales, improving customer experience, and turning strategy into day-to-day execution.
Featured Insights
A starting point for my best thinking on marketing, sales, customer experience, and leadership. These ideas come from the field, from leading teams, working with sales, supporting growth projects, improving customer experience, and learning how strategy turns into execution.

Cold Outreach Done Right: Emails, Calls, and Social Media Tactics
Cold outreach has long been a necessary part of the sales process, but let’s be real—it’s often seen as a…
Marcos Gaubert
Consultative Selling: Building Stronger Customer Relationships
Hey there, fellow sales warriors! If you’ve ever found yourself struggling to connect with prospects or feeling like you’re pushing…
Marcos Gaubert
5 Sales Pipeline Management Strategies to Keep Deals Flowing
In the dynamic world of sales, managing your pipeline effectively is crucial for maintaining momentum and ensuring that deals continue…
Marcos Gaubert
The Ultimate Guide to BANT Lead Qualification: Improve Your Close Rates
To maximize your efficiency and improve your close rates, it’s essential to focus on leads that have a genuine potential…
Marcos Gaubert
10 Proven Sales Prospecting Techniques to Boost Lead Generation
In today’s competitive landscape, effective sales prospecting is essential for any small to medium-sized business looking to grow. A well-executed…
Marcos Gaubert
How Brazilian Jiu-Jitsu Transformed My Professional Growth: 7 Key Lessons
As a seasoned professional in marketing and a Brazilian Jiu-Jitsu (BJJ) black belt, I’ve often found my two worlds overlapping…
Marcos Gaubert
Strategic Sales Planning: A Comprehensive Guide for Sales Managers
A razor-sharp strategic sales plan isn’t just a nice-to-have—it’s your battle armor. As a sales manager, you’re not just leading…
Marcos Gaubert
Social Selling: A Comprehensive Guide To Maximize Sales
In the cutthroat arena of modern sales, those who hesitate are left in the dust. Social selling isn’t just a…
Marcos Gaubert
Aligning Sales and Marketing Efforts Effectively: A Guide for Success
In the cutthroat arena of business, victory belongs to those who wield their resources with precision. Sales and marketing alignment…
Marcos Gaubert
Explore My Work
I share practical ideas for leaders, marketers, sales teams, and operators who care about growth, trust, and execution.
Start with the path closest to where you are.
I Write
Articles and field notes on marketing, sales, customer experience, leadership, and operator-led growth.
These articles are where I work through ideas, share lessons from inside business, and reflect on how growth happens when strategy meets people, process, and execution.
I Speak.
Keynotes, webinars, panels, and sessions for teams, associations, and business groups.
My talks focus on sales-led marketing, customer lifecycle growth, and operator-led execution, with practical takeaways for people leading growth in the real world.
I Facilitate.
Workshops and working sessions for teams looking to align around growth, improve communication, and turn strategy into action.
These sessions are built for practical conversation, shared clarity, and next steps people leave ready to apply. These sessions are built for practical conversation, shared clarity, and next steps people leave ready to apply.
My Story
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